Role
Design
Animation

Designs for the video loops played inside Apple Retail Stores.

For the more playful nature of the iPhone 5c, I took the idea of a lava lamp to reveal the logo.

Tumbling effect of stack of iPhone 5c, showing the silhouetted colors variation of the device.

The idea is an infinite zoom effect pushing through the Push Covers of the iPhone 5c. This Design was selected for the iPhone 5c.

iPhone 5c - Retail Video Refresh Campaign