Samsung Health for TV has been announced at CES 2020. It is an addition to the Samsung Health Ecosystem currently existing on Samsung smartphones, tablet and wearables devices.

This project was born from an incubation team I was part of. The goal for this group was to look for future experiences 2+ years ahead of the current release schedule, after a few internal executive presentations the project was pushed ahead of schedule for its relevancy in customer needs.

The main challenge was to understand how a health experience would transfer to a home environment; while smartphones and wearable devices naturally lead to a outdoor and mobile experience, typical TV experiences doesn’t automatically translate to an active lifestyle.

Additionally, Samsung Display and Mobile do not share a common design language. Among multiple reasons, technical power is among the top of list; CPU/GPU capabilities drastically differ from a smartphone to a TV display.

Role
Experience design
Motion design
Animation

For CES 2020 announce video, the team leveragedf my experience in video production, I worked with a production company in New York to create this announce video. I delivered the front half of the video where I integrated UI into lifestyle footage, while the 2nd half showcasing partner content was handled by the the production house.